Schema Markup erklärt – Wenn dein Content "intelligent" wird

Du addierst JSON-LD Code zu deiner HTML. ```html <!-- Ohne Schema – Google versteht nicht dass das ein Rezept ist: --> <h1>Chocolate Chip Cookie Recipe</h1> <p>Zutaten: 2 cups flour...</p> <!-- Mit Schema – Google versteht alles: --> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "Recipe", "name": "Chocolate Chip Cookie Recipe", "ingredients": ["2 cups flour", "1 cup sugar"], "instructions": "Mix flour and sugar..." } </script> ``` Google parst den JSON und zeigt "Dieses Content ist ein Rezept".

Organization: ```json { "@type": "Organization", "name": "AXISPORT", "logo": "https://example.com/logo.png", "url": "https://axisport.de", "sameAs": ["https://facebook.com/axisport", "https://twitter.com/axisport"] } ``` Product: ```json { "@type": "Product", "name": "My Product", "price": "99.99", "priceCurrency": "EUR", "aggregateRating": { "@type": "AggregateRating", "ratingValue": "4.5", "reviewCount": "100" } } ``` Article: ```json { "@type": "Article", "headline": "My Article Title", "author": {"@type": "Person", "name": "Nico Freitag"}, "datePublished": "2024-01-01", "image": "https://example.com/image.jpg" } ```

Google Rich Result Test: https://search.google.com/test/rich-results Upload deine Seite und Google sagt dir wenn dein Schema richtig ist oder nicht.