Training & Workshops
Web Design Workshop: Creating Websites That Convert
Nico FreitagTraining & Workshops
A beautiful website is worthless if nobody clicks. And an ugly website is worthless full stop. We teach how to build websites that are both: beautiful and effective. This workshop is for anyone who wants to understand web design: whether for the next redesign, for briefing agencies, or for DIY.
Design basics that everyone should know
Typography, color theory, whitespace, visual hierarchy, responsive design: These concepts determine whether a website works or fails. You don't need to master Figma, but you need to understand these principles.
We teach design thinking: How to look at a website with a critical eye. After the workshop, you'll recognize good and bad design and know why.
UX: From user needs to digital experiences
User Experience Design isn't a luxury but the foundation of every successful website. User research, personas, customer journeys, wireframing: we go through the complete UX process.
The practical exercise: Participants redesign a real website (their own or a case study) and present the optimized version.
Modern tools for non-designers
Figma (free for individuals), Canva for quick designs, Webflow for no-code, WordPress with page builders: The tool landscape allows non-designers to create professional results.
We show which tool fits which use case and help participants build their own workflow.
Conclusion
Web design knowledge is a superpower for every marketer and business owner. You don't need to become a designer, but understanding design makes you a better decision-maker.
About the Author
Nico Freitag
Founder & Geschäftsführer
Nico Freitag is the founder and CEO of AXIS/PORT. With expertise in AI consulting, software development, and IT security, he helps businesses with their digital transformation.