How long does a relaunch take?

Depending on scope, 2-6 months. Large portals 6-12 months.

Will I lose my rankings?

Not with correct 301 redirects and SEO planning.

What does a relaunch cost?

From 15,000 euros for SMB websites, from 50,000 euros for complex platforms.

Must I keep all content?

Not all, but pages with good rankings and backlinks must be retained or redirected.

Webentwicklung

Website Relaunch: The Complete Checklist for a Successful Restart

Kevin KrögerWebentwicklung

A website relaunch is one of the riskiest IT projects – if done wrong. SEO rankings can vanish overnight, links break, and conversion rates plummet. This checklist ensures your relaunch succeeds: from planning to technical migration to SEO preservation.

Before the Relaunch: Planning

Inventory: Document all URLs, identify top pages, secure backlink profile, content audit. SEO Preparation: Create 301 redirect map, keyword research, plan structured data. Technical Planning: Define tech stack (Next.js recommended), prepare hosting, set up staging.

During the Relaunch: Implementation

Development: Responsive design, Core Web Vitals optimization, accessibility, SSL/TLS. Content Migration: Transfer all content, optimize images (WebP, AVIF), check internal links. Testing: Automated tests, cross-browser, mobile testing, load testing.

After the Relaunch: SEO and Monitoring

Immediately: Verify 301 redirects, check Search Console, update robots.txt and sitemap, verify GA4. First 2 weeks: Monitor rankings daily, fix 404 errors, monitor performance. First month: Conduct SEO audit, compare conversion rate, analyze traffic sources.

Common Relaunch Mistakes

No redirect map – The #1 mistake. No staging test – Deploying directly to production is risky. Forgetting SEO – New design without SEO can cause dramatic ranking losses. No monitoring – Without analytics, you won't know if the relaunch succeeded. At AXIS/PORT., we accompany relaunches from planning to successful go-live.

Conclusion

A website relaunch needs meticulous planning. With the right checklist, solid redirect concept, and continuous monitoring, your relaunch will succeed. At AXIS/PORT., we support you.

Our Service

Web Design & Geo-SEO

About the Author

Kevin Kröger

Founder & Geschäftsführer

Kevin Kröger is the founder and CEO of AXIS/PORT. He oversees SaaS development, cloud infrastructure, and technical project management.

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